Tuesday 18 March 2014

Sugar Culture



In the age of convenience, shopping is easier than ever to get what you need and even what you don't. Hidden away in drinks and processed food is a little demon lurking and that demon is called, “Sugar.” With the growing rate in diabetes and obesity in such a short time, something is obviously up. So how come obesity and diabetes are rising at an alarming rate? You guessed it, sugar! Sugar is being used in processed food and to sweeten drinks. Even healthy products that proclaim they are healthy or fat-free are riddled with a form of sugar. So to say sugar is always around us in some shape or form isn't too far from the truth.

We have become a sugar culture. We love the sweet stuff, there is no denying that. From our added sugar in our coffee, to cereal and sweet treats, we love it! We don't even bat an eye when someone tempts us with a coke or a piece of cake, unless you are on a diet (but you know you want it!). Our taste buds have become to well adjusted to the taste receptor of sweetness that it seems anything else tastes almost foreign without that little underlying of sweet. As Emeril Lagasse's trademark “BAM” and kick it up a notch, companies are certainly kicking it up a notch in adding sugar to our food and our waistline!

This is the sugar culture age where the companies spike our food with sugar and we consume it by the pounds yearly, addicted and it's making us ill.

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